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Business Plan

Let us make our future now, and let us make our dreams tomorrow's reality.

Invisible Illnesses Inc. Business Plan


Executive Summary
Mission Statement: Invisible Illnesses Inc aims to support individuals living with invisible illnesses by providing comprehensive services, resources, and community engagement to enhance their quality of life.


Vision Statement: To create a world where individuals with invisible illnesses are understood, supported, and empowered to live fulfilling lives.



Expand support services to include more comprehensive health and well-being options.
Increase community awareness and engagement.
Ensure financial sustainability and growth.


Organization Description
History: Established in 2016, Invisible Illnesses Inc has been dedicated to supporting individuals with mental health disorders, chronic pain, autoimmune diseases, ADHD, PTSD, and other invisible illnesses.



Support Services:

  • Counselling,

  • Autism/ADHD/PTSD assessments

  • School packs.

  • Food hampers

  • Occupational Therapist

  • Autism Support Group

  • ADHD Support Group

  • Youth Group

Well-being Services:

  • Hairdressing 

  • Massage Therapy,

  • Nail Technician,

  • Podiatrist,

  • Yoga,

  • Pilates,

  • Meditation

Community Engagement:

  • Educational workshops 

  • Advocacy

  • Casual Cuppa events

  • Fundraising Events

  • Community Events

  • Awareness Events

New Services Coming Soon:

  • Laundry for A Cause

  • Pain Management Course

  • Empower to Employment Course

  • Life Coaching

  • Virtual Events.



Market Analysis
Target Market: Individuals with invisible illnesses, their families, and caregivers within Western Australia.

Market Needs: Comprehensive support services, increased awareness, affordable health and well-being options.


Market Trends:

Growing awareness of mental health and invisible illnesses.
Increasing demand for community-based support and holistic health services.
Shift towards virtual engagement and telehealth services.

Competitive Analysis:

Few organizations provide the breadth of services offered by Invisible Illnesses Inc.
A unique focus on invisible illnesses sets the organization apart from general health and wellness providers.


Organization and Management

Founder and CEO: Michelle Greenwood

Michelle, the visionary behind Invisible Illnesses Inc, founded the organization in 2016 to address the unique needs of individuals with invisible illnesses. Her leadership and personal experience drive the organization's mission and strategic direction.

The committee is composed of dedicated individuals with diverse backgrounds in healthcare, nonprofit management, community services, and advocacy. They provide governance, strategic oversight, and ensure the organization remains true to its mission.


Committee Members:

  • Founder/CEO: Provides overall leadership and strategic direction.

  • Finance Officer: Oversees financial planning, budgeting, and reporting.

  • Secretary: Manages documentation, meeting minutes, and organizational records.

  • Management Team: Experienced professionals overseeing program development and service delivery.

  • Shop 4 A Cause Store Managers: Responsible for the operations and management of the charity stores.

Management Team
The management team includes experienced professionals who oversee program development and service delivery. This team ensures that all activities align with the organization's goals and standards of excellence.

  • Events & Fundraising Manager 
    Oversees the planning and execution of fundraising events and initiatives. Develops strategies to engage donors and sponsors, ensuring the financial sustainability of the organization.

  • Social Media and Marketing Manager 
    Manages the organization's social media presence and marketing campaigns. Works to increase brand awareness, engage with the community, and promote Invisible Illnesses Inc's services and events.

  • Education Program Manager 
    Develops and implements educational programs and workshops. Works with community partners and educators to provide valuable resources and support to individuals with invisible illnesses.

  • Wellbeing Service Coordinator 
    Coordinates the delivery of well-being services, including hairdressing, massage therapy, yoga, Pilates, and meditation. Ensures that clients receive high-quality care and support.

  • Home Help Service Coordinator 
    Manages the home help services, including cleaning, gardening, and assistance with daily activities. Ensures that clients receive the help they need to maintain their independence and well-being.

  • Youth Group Leader 
    Leads the youth group programs, providing support, activities, and resources for young individuals with invisible illnesses. Focuses on creating a safe and inclusive environment.

  • Autism Support Group Leader 
    Facilitates support groups for individuals with autism, providing a space for sharing experiences, resources, and support. Works to address the unique needs of this community.

  • ADHD Support Group Leader 
    Leads support groups for individuals with ADHD, offering guidance, resources, and a sense of community. Focuses on strategies to manage ADHD symptoms and improve quality of life.

  • Grants & Sponsorship Manager 
    Identifies and pursues grant opportunities and sponsorships. Manages relationships with funders and ensures compliance with grant requirements.

  • Men's Group Coordinator
    Facilitates support groups and activities for men with invisible illnesses. Provides a space for sharing experiences, building connections, and accessing resources.

  • Public Relations Manager
    Manages the organization's public image and communications. Works to build relationships with media, stakeholders, and the community to promote the mission and work of Invisible Illnesses Inc.


Invisible Illnesses Inc. is 100% volunteer based.

  • Comprehensive Training and Support
    Invisible Illnesses Inc is committed to providing comprehensive training and support for all volunteers. This includes orientation sessions, ongoing training opportunities, and access to resources that enhance their ability to serve effectively.

Our volunteers are the backbone of our organization, bringing diverse skills and expertise to support our mission. Volunteer roles include:

  • Licensed Counselors:
    Provide professional counselling services to individuals dealing with mental health challenges and invisible illnesses.

  • Health and Wellness Professionals:
    Offer well-being services such as massage therapy, yoga, Pilates, meditation, and more.

  • Administrative Support:
    Assist with office tasks, data entry, event planning, and other administrative duties to ensure smooth operations.

  • Community Outreach Volunteers:
    Engage with the community, raise awareness about invisible illnesses, and support fundraising and advocacy efforts.

  • Service Delivery Volunteers:
    Help with food hampers, laundry services, and emergency accommodation, ensuring that clients receive the support they need promptly and efficiently.


By fostering a collaborative environment and providing ongoing support, Invisible Illnesses Inc empowers its volunteers to make a meaningful impact on the lives of those we serve.

Marketing and Outreach
Marketing Strategy:

  • Brand Awareness: Enhance brand visibility through social media, local events, and partnerships.

  • Community Engagement: Increase participation in workshops and events

  • Donor Relations: Develop strong relationships with donors and sponsors through personalized communication and recognition programs.

Outreach Activities:

  • Radio ads, online campaigns, and community events.

  • Collaboration with local businesses and healthcare providers.

  • Educational content and advocacy through newsletters and social media.

Financial Plan
Funding Sources:

  • Grants and donations from individuals, corporations, and foundations.

  • Fundraising events and campaigns.

  • Service fees for assessments and well-being services.

  • Sponsorship packages.

Budget Overview:

  • Detailed budget for staffing, program expenses, marketing, and operational costs.

  • Financial projections for the next two years, including revenue streams and anticipated expenses.


Sustainability Plan:

  • Explore endowment funds and planned giving.

  • Diversify funding sources to reduce dependency on a single income stream.

  • Implement cost-saving measures without compromising service quality.


Risk Management
Potential Risks:

  • Funding shortfalls

  • Increased demand for services exceeding capacity

  • Regulatory changes

Mitigation Strategies:

  • Build a reserve fund

  • Regularly review and adjust budgets

  • Stay informed about regulatory changes and advocate for supportive policies

Implementation Timeline
Year 1:

  • Expand well-being services and launch new initiatives.

  • Increase community outreach and engagement.

  • Secure additional funding through grants and donations.

Year 2:

  • Evaluate and refine services based on community feedback.

  • Strengthen donor and sponsor relationships.

  • Continue to build financial sustainability and grow reserves.

Invisible Illnesses Inc is committed to enhancing the lives of individuals with invisible illnesses through comprehensive support services, community engagement, and advocacy. This business plan outlines our strategic path forward, ensuring we can continue to make a meaningful impact in the lives of those we serve.


This business plan provides a comprehensive roadmap for Invisible Illnesses Inc, ensuring sustainable growth and enhanced support for the community.

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